Mindway AI Joins The European Lotteries Association
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Mindway AI, a technology-focused enterprise dedicated to delivering robust solutions aimed at safeguarding players within the gambling industry, has become a part of The European Lotteries Association. This association is the foremost umbrella organization in the region for national lotteries.
Mindway AI has joined as a provisional associate member, awaiting formal approval, which is anticipated to occur in September, according to the official press statement.
Mindway AI Aligns with an Association Dedicated to a Player and Society-Centric Approach
This strategic move reinforces Mindway AI’s dedication to broadening its influence and offering its innovative, player-centered products across various sectors. The company has embraced the chance to integrate into the association, contributing significantly to the promotion of consumer protection.
‘This partnership will be an essential step in our endeavor to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players,’ stated Mindway AI CEO, Rasmus Kjaergaard.
The European Lotteries and Mindway AI share common ground on numerous business-related topics, as both advocate for a sustainable business model and practices that ultimately result in societal benefits.
The association comprises over 70 lottery operators, collectively contributing an estimated EUR22 billion annually to society, supporting vital sectors such as:
- Cultural heritage
- Healthcare
- Education
- Science
Mindway AI Offers Award-Winning Solutions to Association Members
Mindway AI aims to actively contribute to assisting the European Lotteries in making their products safer, more transparent, and advantageous to all involved stakeholders, as stated in an official press release shared with the media.
Mindway AI has emerged as one of the most influential companies in the sector, providing exceptional solutions to establish stronger player protection measures. The company received recognition by winning the Casino Guru Awards 2024 in the category for the Best Implementation of Responsible Gambling Tools.
Mindway AI develops solutions such as AI-driven early detection tools that enable stakeholders to identify abnormal behavior and intervene when there is a concern that an individual may be experiencing a gambling-related issue.
The company specializes in behavior analysis, allowing it to construct custom profiles for players and detect any abrupt changes in their behavior. The tools offered by Mindway AI have demonstrated their effectiveness and will further enhance the European Lotteries’ objectives in achieving superior responsible gambling practices.