Empowering Operators with White Label Originals: Insights from Tequity CEO

Krzysztof Opalka, CEO at Tequity, shares insights into why his company has recently introduced a solution designed to empower operators in creating swift, visually appealing, and branded games for their players.

Launch of White Label Originals

Q: The launch of White Label Originals was recently announced. Could you elaborate on the motivations behind this development and why the timing was crucial, especially before the ICE event?

*Instant games* have gained immense popularity in the *crypto casino* industry due to their ability to offer *customization and tailor-made propositions* for players. Our system enables operators to dynamically adjust parameters such as RTP, Max Win, and Max Exposure. Significantly, all our games come with *provably fair functionality*, which is essential for this sector.

While this type of content is essential for crypto casinos, I also see a significant opportunity for traditional casinos to attract a younger demographic using our system. This could potentially prevent their existing players from migrating to crypto casinos.

Although there is a multitude of B2B providers offering instant games, we feel that none have executed it quite the right way. Feedback from the ICE event confirmed our assessment, as we have already had two operators, who previously created such games independently, switch to our system due to its superior quality.

Competitive Edge of White-Label Solutions

Q: How does opting for a white-label solution provide operators with a competitive edge in the market?

*Operators have a strong preference for branded content* since it enables them to retain players within their own ecosystem instead of promoting a third-party brand. This approach reinforces their brand identity, fostering player loyalty through unique content exclusive to their platform.

Our branding options allow operators to customize every aspect—colors, images, and sounds—resulting in a deeply personalized experience where our games seamlessly blend with the casino website rather than appearing as external content.

Dynamically Adjustable Features

Q: The concepts of dynamically adjustable RTP and Max Exposure are intriguing. How do you envision operators utilizing these features?

Originals games are initially set with a high RTP of 99% and significant win potential. For instance, Mines offers players the theoretical chance to win over 5 million times their stake. However, adjusting the maximum bet to suit a realistic maximum exposure would limit betting options to minimal stakes, leading to a subpar experience for many players. Therefore, we developed an intelligent system that lets operators maintain high stakes while ensuring suitable maximum exposure.

Being able to set a comfortable maximum exposure and RTP for each brand, market, or even individual players allows operators to customize the player experience according to their specific needs at any given time.

Importance of UI/UX and Technical Perfection

Q: Lastly, how crucial was it to perfect both the UI/UX and the technical aspects of this product?

The essence of instant games lies in their apparent simplicity, yet the most successful ones offer remarkable depth to engage players. Originals enables operators to craft engaging experiences efficiently and effortlessly.

After extensive discussions with operators, we emphasized delivering an exceptional experience on the technical front, including aspects like latency. Fast-paced games demand instantaneous responses, and built-in scalability ensures these games can handle substantial traffic. Naturally, rapid loading times are critical. Players rightly expect seamless experiences during their leisure time, making flawless execution a necessity.