RubyPlay Expands in Italy Through Strategic Partnership with Sisal

RubyPlay, a well-established supplier and creator of online casino games, has revealed a fresh content agreement with Sisal, targeting the Italian market. This strategic partnership aims to help both companies broaden their influence in the region.

Sisal and RubyPlay Collaborate in Italy

Sisal, a prominent operator under the ownership of Flutter Entertainment, is set to enhance and diversify its gaming offerings through the innovative titles developed by RubyPlay. This partnership allows Sisal to introduce a variety of popular games that players adore.

Among the standout titles is Immortal Ways Diamonds, showcasing the commitment of both companies to maintain a strong presence in the market. Dr. Eyal Loz, RubyPlay’s Chief Product Officer, expressed his thoughts on this exciting opportunity:

“This agreement not only reinforces our dedication to delivering premium slot content to regulated markets but also strengthens our valued relationship with Flutter Entertainment. Together with Sisal, we are raising the bar for player engagement and entertainment across Italy.”

Before this collaboration with Sisal, RubyPlay had partnered with AdmiralBet to bolster its presence in Italy, signaling a clear intent to establish a significant local presence.

RubyPlay’s Ongoing Global Expansion

The company has engaged in a similar content partnership with Eurobet, another prominent brand within Italy’s iGaming sector.

However, Italy is not the sole focus for RubyPlay. The company has also ventured into the United States market for the first time, marking its entry into the country’s iGaming industry.

In Europe, RubyPlay has further extended its reach by collaborating with 711.nl in the Netherlands, demonstrating its ambition to expand its global footprint.