Octoplay’s European Expansion


  • Octoplay takes a significant leap in Europe through collaboration with JOI Gaming.
  • This marks the latest content collaboration for the brand in the Dutch market.
  • Octoplay holds licenses across various European jurisdictions.

Octoplay has once again broadened its reach in Europe by establishing a new content collaboration with JOI Gaming in the Netherlands.

This partnership represents another step forward for the provider, who has been intensely focused on expanding its influence within profitable regulated markets throughout the region. This follows a similar collaboration with Nederlandse Loterij and launches in the United Kingdom, Sweden, Romania, Italy, among other countries.

Octoplay Enhances Its Dutch iGaming Presence Amid European Expansion Efforts

Discussing the chance to further penetrate a vital market and solidify its local presence, Octoplay’s director of business development, Ralitsa Georgieva, expressed enthusiasm about the collaboration with JOI Gaming. She emphasized that this alliance will enable the company to introduce its products to a larger audience of local players.

‘This partnership with JOI Gaming marks another significant step in our expansion strategy,’ Georgieva noted.

Meanwhile, JOI Gaming Casino’s Operational Manager, Ayla Haverkamp, expressed satisfaction with the inclusion of these games in their library, which will help enhance their rapport with local players by offering robust titles.

Haverkamp mentioned that Octoplay’s established performance record makes it an ideal collaborator for the operator’s business in the region. Octoplay has been notably active recently, making substantial inroads into diverse markets and delivering tailored products.

Last October, Octoplay collaborated with Flutter Entertainment to introduce its third custom game for the renowned gaming giant.

Octoplay Targets Multiple European Jurisdictions as Its Growth Momentum Accelerates

The provider has secured numerous partnerships across Europe, which have helped it better position itself in the evolving European online landscapeรขโ‚ฌโ€a sector poised for further growth, according to a new report by the European Betting and Gaming Association (EGBA).

Octoplay made further advances into the UK market with The Rank Group in early January, and into Belgium with 777.be. Before the close of last year, Octoplay also partnered with Svenska Spel in Sweden, reinforcing its presence in the Swedish iGaming sector.


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