SBC Summit Lisbon to Feature Iconic Artist Alok at INFINITY Event

• An iconic figure in the EDM music scene will headline INFINITY Lisbon.
• The upcoming SBC Summit is poised to reach unprecedented heights in its September edition.
• Alok stands as one of the most influential music artists worldwide.

As the date for the SBC Summit Lisbon approaches, scheduled to unfold from September 16-18, 2025, SBC Events is eager to share more thrilling updates about this premier gathering of industry insiders and experts.

Alok Poised to Elevate the Atmosphere at SBC Summit Lisbon

This year, attendees will have the chance to enjoy the talents of Alok, a celebrated music artist, who is set to headline the INFINITY Lisbon at the SBC Summit. His performance promises to infuse the industry gathering with an electrifying vibe. Sharing his thoughts on collaborating with such a renowned artist at a venue of this magnitude, SBC CEO and Founder Rasmus Sojmark commented:

The INFINITY is about merging high-level business networking with unforgettable experiences, and having someone of Alok’s stature perform elevates this to an entirely new level. I’m proud that we can offer this kind of energy and entertainment to our attendees.

The SBC Summit Lisbon will cover an expansive 135,000 square meters and is expected to host at least 8,000 operators, 30,000 delegates, 2,500 affiliates, 550 speakers, and 700 exhibitors, establishing it as one of the most significant and impactful gatherings in the industry.

Crowning the entertainment aspect of the event with an artist like Alok is truly appropriate. Alok gained prominence with his breakout hit ‘Hear Me Now’ on Spotify, amassing 850 million streams. Celebrated as one of the most influential DJs and musicians, not only in Brazil but globally, he has headlined some of the world’s most prestigious music festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza.

Alok has collaborated with a variety of international stars and has influenced the music of many other popular artists. His pursuits extend beyond music, as he is also a philanthropist through the Alok Institute, supporting environmental, social impact, and educational projects across Brazil.

The Significance of the INFINITY Brand

Sojmark emphasized the importance of Alok’s involvement in the event and the organizers’ choice to feature him as the headline artist.

The INFINITY brand was born in Lisbon. It was here that we dared to try something different, hosting our inaugural EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude. The energy that night was unparalleled, confirming what we already knew: we had created something truly special for the industry, said the gambling industry veteran, drawing on his extensive knowledge of the EDM scene.

The INFINITY Lisbon offers an exclusive experience reserved for VIP Event Pass holders. Secure your pass now for just EUR400 and benefit from a EUR200 early bird discount.

Operators and affiliates can apply for complimentary VIP Event Passes. For more information about the SBC Summit, visit the event’s official website.

The INFINITY Lisbon at the MEO Arena in Lisbon is celebrated as the largest closing party hosted by the industry.