SOFTSWISS Extends Partnership with Rubens Barrichello in Latin America

• SOFTSWISS has confirmed the continuation of its partnership with Rubens Barrichello, maintaining his position as Non-Executive Director in Latin America.
• Barrichello expresses his enthusiasm about continuing his collaboration with the prominent iGaming software and solutions provider.
• This recently extended agreement builds upon the successful partnership the duo enjoyed over the past year.

SOFTSWISS, a leading name in the realm of iGaming content, software, and solutions, has announced the extension of its strategic partnership with Rubens Barrichello, the renowned Formula 1 icon.

In his previous role, the celebrated driver has significantly bolstered the company’s operations in Latin America as a Non-Executive Director.

Under this newly extended arrangement, Barrichello will continue to hold this pivotal role.

Continuing Support for SOFTSWISS’ Growth in Latin America

The collaboration between SOFTSWISS and the internationally acclaimed Formula 1 driver began in April of last year.

Since then, Barrichello’s contributions have been crucial in the company’s expansion into key markets across the region. He has enhanced awareness of SOFTSWISS’ services and has played an essential part in community-focused initiatives.

This newly extended agreement underscores the success of their collaboration in its first year.

With the extension of this partnership, Barrichello will persist in supporting SOFTSWISS’ strategic growth and expansion in the region.

This ambitious goal is expected to be achieved through high-level representation, cultural localization, and other strategies designed to positively influence the growth of this leading iGaming content and software provider in Latin America.

Barrichello has expressed his pleasure, stating that he is proud to continue his collaboration with SOFTSWISS.

‘Our first year together has demonstrated how shared values can lead to meaningful impacts on business, regional markets, and local communities,’ as he continues in his role as Non-Executive Director in Latin America for SOFTSWISS.

Looking ahead, Barrichello added, ‘I am eager to help advance this partnership further.’

Ivan Montik, the founder of SOFTSWISS, commented on the unique qualities that Barrichello brings to the company.

‘His presence within our team has helped us forge deeper connections with Latin American partners, clients, and audiences, not just as a brand but as a committed, responsible partner in the region,’ Montik added.

The extended agreement with Barrichello follows another collaboration with the Barrichello family.

Earlier in February, SOFTSWISS entered into a sponsorship arrangement with the emerging talent, Eduardo (Dudu) Barrichello.

This collaboration pertains to the 2025 FIA World Endurance Championship, where the company’s logo will feature on Eduardo’s car, race suit, and cap.

The Impact of the Formula 1 Legend on SOFTSWISS’ Latin American Growth

Rubens Barrichello recently served as a keynote speaker on the opening day of SiGMA Americas 2025.

This event was one of the most eagerly anticipated gatherings in the gambling industry within the Latin American region.

As the Non-Executive Director in Latin America, Barrichello emphasized the importance of supporting initiatives that provided assistance during the severe floods in Rio Grande do Sul, Brazil.

Furthermore, he contributed by fostering new relationships with partners and communities throughout the region.