Greentube and Betfair Strengthen Their Presence in Italy

• Betfair IT has established a new content collaboration with Greentube.
• Both Greentube and Betfair are eager to enhance their presence in the Italian market.
• This strengthening of their relationship could open more international avenues.

Greentube and Betfair have joined forces in Italy to expand their influence within the nation, which has emerged as one of the most profitable markets in Europe. Players will now have access to a curated selection of games from the renowned supplier directly on Betfair IT.

Among the games now accessible to the local audience through the Flutter Entertainment platform are enticing options such as:

• Piggy Prizes Wand of Riches
• Charmin’ Lady’s Room
• Piggy Prizes Wish of Riches
• Several other top-tier games

Betfair IT Welcomes an Array of Greentube Slots as New Additions

However, this is just the beginning as there are more exciting titles like Book of Ra Deluxe, Book of Ra Deluxe 10, and Lucky Lady’s Charm Deluxe, offering local players a wide array of choices. Betfair is also renowned for its diverse range of bonuses, and while Italy enforces strict player-focused regulations on bonuses, local players can still enjoy no deposit codes and bonuses.

Greentube’s Commercial Director, David Bolas, embraced this new opportunity as a crucial step forward for the supplier, which aims to not only strengthen its foothold in Italy but also continue being the preferred choice for players.

‘By partnering with Betfair, we are not only further expanding our presence in Italy, but also reinforcing our commitment to deliver a premium, innovative gaming experience to a dynamic and growing market,’ remarked Bolas.

Enhancing connections with Flutter Entertainment in Italy could potentially lead to further global expansion, Bolas pointed out. Greentube has numerous plans under development concerning its international growth.

Greentube and Betfair Eager to Fortify Their Brands

South Africa has emerged as a vital component of their overall strategy. Recently, the company announced a new content agreement with the South African operator Supabets.

The supplier similarly broadened its reach with Fanatics Sportsbook and Casino in the United States in March, as it continues to explore new high-value destinations.

Meanwhile, Betfair has been extending its own reach, having previously collaborated with ESA Gaming to further diversify its game selection in the Italian online casino market.