BetMGM Launches New Commercial Featuring Jamie Foxx

The prominent sports betting and iGaming company, BetMGM, has launched a new commercial featuring Jamie Foxx, the internationally renowned American actor, singer, and comedian.

This well-known actor, who also serves as the brand’s ambassador, stars in the advertisement, marking BetMGM’s inaugural promotion of its online casino.

BetMGM’s New Advertisement Showcases the Effortless Integration of Online and In-Person Gaming

The advertisement, titled ‘Vegas Lights,’ was crafted by Highdive, BetMGM’s acclaimed agency, and was filmed with the expertise of Jeff Cronenweth, a distinguished cinematographer.

The creative direction of Superprime’s duo, The Malloys, brought the BetMGM commercial to life, highlighting various MGM Resorts locations. The ad focuses on the smooth transition between retail and online play, a result of the successful partnership between MGM Resorts and BetMGM.

In this 30-second advertisement, which premiered on March 4, 2025, Foxx is seen visiting several iconic MGM Resorts luxury hotels and casinos in Las Vegas, including:

• MGM Grand
• Bellagio
• ARIA Resort and Casino

Throughout the commercial, the celebrated actor emphasizes the seamless experience offered by BetMGM’s app, which allows users to earn tangible rewards such as resort accommodations and show tickets.

This advertisement will be broadcast across five different regions in North America where BetMGM has already established a presence, including:

• New Jersey
• Michigan
• Pennsylvania
• West Virginia
• Ontario, Canada

The Advertisement Highlights BetMGM Casino

AJ Mazza, BetMGM’s Brand Director, expressed his enthusiasm for the newly released commercial.

‘Jamie is a fantastic ambassador and opens up many creative avenues to enhance our brand. His energy and humor on set were infectious, and it was an honor to work with him,’ the executive explained.

Mark Gross, Co-Founder and Co-CCO of Highdive, added, ‘No one brings Vegas to life like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot illustrates how BetMGM Casino, with its real-life link to Vegas, can make every moment feel triumphant.’

Sharing his excitement, Foxx expressed his delight in collaborating with a market-leading company like BetMGM and promoting their online casino.

‘I love the way the spot turned out,’ the acclaimed actor remarked.

Casey Hurbis, BetMGM’s Chief Marketing Officer, praised Foxx’s extraordinary talent, which played a key role in showcasing BetMGM.

‘This commercial beautifully captures BetMGM’s unique ability to blend online and in-person casino experiences,’ the executive concluded.