Boomerang Digital Welcomes New Product Director


In an exciting development for the rapidly expanding company specializing in customer engagement solutions for the entertainment and gaming industries, Boomerang Digital has made a significant strategic addition to its senior leadership team.

Created through the collaboration of Air Dice and Andrew Ludlow, the company has officially welcomed Justin Browning-Smith to the newly established position of Product Director.

Experienced Industry Professional Joins Boomerang Digital

Transitioning from his previous role at Aspers Casino, Browning-Smith brings with him a diverse set of skills and a profound knowledge of the gambling sector.

As Boomerang Digitalโ€™s Product Director, he will be responsible for steering the companyโ€™s product development and service offerings. His duties will include:

  • Expanding Boomerang Digitalโ€™s product offerings
  • Ensuring alignment with the companyโ€™s commitment to providing outstanding experiences for its ever-growing clientele

In a recent press release, Browning-Smith expressed his enthusiasm about joining the team at Boomerang Digital:

โ€˜Over the past 15 years, my career has centered around product development, and I am eagerly anticipating continuing this journey with Boomerang, an enterprise driven by innovation.โ€™

He went on to express his excitement about the companyโ€™s dynamic energy and his eagerness to collaborate with its talented team to propel Boomerang Digital to new heights.

Andrew Ludlow, the Chief Executive of Boomerang, shared his enthusiasm:

โ€˜I am both personally and professionally thrilled to announce this Tier 1 appointment to a role that is crucial for Boomerangโ€™s growth and our mission to consistently surpass the expectations of our expanding customer base across all sectors we serve.โ€™

Ludlow emphasized Browning-Smithโ€™s impressive track record in the gambling industry, highlighting his experience with well-known companies and operators, including Aspers Casino, as well as Ladbrokes and Coral.

โ€˜Boomerang is committed to deploying top-tier technologies to meet our customersโ€™ specific operational needs, and Justin is perfectly equipped to help us achieve this,โ€™ Ludlow concluded.


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