Clarion Gaming Celebrates Record Attendance at ICE and iGB Affiliate
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Clarion Gaming has ample reason to celebrate following the latest editions of ICE and iGB Affiliate, which have set several milestones, including a new attendance record. The company had previously hinted at the robust turnout in an earlier update, but has now completed a comprehensive headcount to provide more precise figures.
The confirmed total attendance saw a 13% increase compared to the previous year, with visitors hailing from 163 different countries, culminating in a total of 59,101 industry professionals in attendance. This marks a substantial rise from the prior year’s attendance of 52,345 participants.
Event Contributions
- ICE was the primary contributor to this increase, attracting 50,019 professionals to the floors at Fira Gran Via Barcelona, representing an 11% increase year-over-year.
- Meanwhile, iGB Affiliate saw 9,082 attendees, marking a significant 24% improvement compared to the previous year.
Country Representation
Among the countries represented, several stood out due to their significant number of local attendees:
- Spain had a strong presence with 9,954 participants
- 6,518 from the United Kingdom
- 3,074 from Malta
- 2,328 from Cyprus
- 1,938 from Ukraine
- 1,730 from the United States
- Italy was represented by 1,496 individuals
- Bulgaria and Germany had 1,252 and 1,157 representatives, respectively
Reflections and Future Prospects
The data has been meticulously reviewed by an independent registration entity and accurately reflects the count of unique attendees. I’m thrilled that the move of ICE and iGB Affiliate to Barcelona has been so positively received by our international community of stakeholders. The figures confirm an all-time high in opening day attendance with 32,788 ICE attendees and a closing day count of 24,926, which was 20% higher than 2024’s closing day.
Hunter spoke about the potential to build on these results and achieve even better outcomes in the future. He highlighted impressive growth across all key regions, with notable attendance from countries such as India and the United Arab Emirates. Looking ahead, he mentioned that 86% of the event space for the next gathering is already reserved.
iGB Affiliate’s Growth
The expansion of iGB Affiliate has been remarkable, and Barcelona has emphasized the brand’s popularity and stature. While numbers only tell part of the story, the unique attendance of 9,082 represents a 24% increase from 2024, making 2025 the fifth consecutive year of significant growth.
The event attracted participants from 108 nations, making it one of the most international B2B live events on the industry calendar. Both Barton and Hunter are eagerly anticipating the prospects for the coming year.