Denmark’s Success in Regulating Gambling: A Model for Responsible Practices

Denmark Takes a Stand Against Illegal Gambling

• In 2024, Denmark took decisive action by blocking 162 gambling websites that were operating without the necessary licenses.
• Data from H2 Gambling Capital reveals that Denmark achieved a channelization rate of 90.27% in 2024.
• The country is intensifying its efforts to promote responsible gambling practices.

While many nations are grappling with the challenge of maintaining a robust channelization rate—a key metric that measures the proportion of players engaging with regulated gambling platforms—Denmark stands out as a significant exception.

Denmark’s Impressive Channelization Rate in 2024

Research conducted by H2 Gambling Capital highlights Denmark’s remarkable success in this area, with recent data showing that 90.29% of the country’s gamblers are participating in the regulated market. This accomplishment marks a considerable achievement for Denmark.

In contrast, other major countries in Scandinavia struggle to mirror these results. A recent report from Sweden suggests that the channelization rate for online casinos might have dwindled to approximately 59% during the latest period surveyed—a stark deviation from the state’s target of 90%.

However, it’s important to mention that according to estimates from H2 Gambling Capital, Sweden’s channelization rate stands at 91.35% in 2024, which is notably different from the figures reported by local operator ATG.

Denmark’s success is underscored by the country’s proactive stance against unregulated gambling. In 2024, the Danish Gambling Authority, with support from regulatory bodies like the Danish Tax Agency, successfully blocked 162 illegal gambling sites.

‘The Danish Gambling Authority’s efforts in 2024 led to 162 websites being declared illegal by the district court. We believe that the increase in the number of blocked websites reflects our intensified focus on illegal gambling rather than a growth in the illegal gambling market in Denmark.’

In commenting on the recent progress in curbing the black market, the watchdog emphasized that DNS blocking has been a highly effective tool in reducing black-market activity.

Prioritizing Responsible Gambling and Awareness

Beyond regulatory measures, Denmark is also committed to educating the public about the risks associated with illegal gambling and encouraging participation in licensed options.

Last year, a robust initiative was launched to promote responsible gambling, with efforts focused on raising awareness and seeking feedback from groups most vulnerable to gambling harm, particularly young men.

The Danish Gambling Authority is collaborating with several partners, including the International Association of Gaming Regulators, to adopt and implement best practices for consumer protection.