EGBA Report: Online Gambling’s Ascendancy in Europe

• The latest report from EGBA highlights a significant upward trend in the European gambling industry.
• There is notable growth in online gambling channels, which now make up 40% of the total gross gaming revenue (GGR).
• While the market share for land-based gambling has decreased, revenue continues to rise steadily.

The European Betting and Gaming Association (EGBA) has recently published a comprehensive market data report in collaboration with H2 Gambling Capital, providing an in-depth analysis of the European online gaming landscape.

The Future of Online Gambling in Europe as Envisioned by EGBA

The findings of the report indicate that Europe’s gambling market reached a gross gaming revenue of EUR123.4 billion in 2024, marking a 5% increase from the previous year.

The ‘European Gambling Market – Key Figures 2025 Edition’ report uncovers intriguing insights regarding the European market, which encompasses the EU-27 and UK gambling sectors, detailing current outcomes and predicting future trends.

In 2024, a significant shift was observed with the continued rise in online gaming revenue, reaching EUR47.9 billion. Despite the contraction in market share, land-based gambling revenue remained robust at EUR75.5 billion. Notably, online gambling’s market share grew to 40% in 2024, up from 37% in 2023.

In a statement addressing the prevailing trends, EGBA Secretary General Maarten Haijer elaborated on the report’s noteworthy findings, particularly the sustained growth of the European gambling market in 2024. He pointed out that while the land-based sector remained resilient, the online channels exhibited a stronger overall momentum.

“Looking ahead to 2025, we expect online gambling to surpass the 40% market share milestone, with this trend likely to persist. We anticipate that online gambling will achieve parity with land-based gambling by 2029,” he remarked.

Meanwhile, the market share for land-based gambling decreased from 63% to 61%. However, strategic consolidations ensured that revenue remained strong, with sustained interest in in-person gambling. The year 2024 proved to be successful for the gambling industry in Europe, whether online or land-based.

Lottery Dominates as a Key Driver in the European Gambling Market

The lottery sector generated approximately EUR38 billion in revenue, with EUR30.9 billion coming from physical venues and EUR7.1 billion from online operations. Following closely, casino games amassed EUR30 billion, with online gambling contributing EUR21.5 billion and the land-based sector generating EUR8.5 billion.

Gaming machines produced EUR24.9 billion, with all revenue derived from the land-based sector, as noted in the report. Lastly, sports and events betting accounted for EUR20.1 billion of the total revenue, with the majority of bets placed online, contributing EUR13.7 billion.

The report also forecasts continued growth for the European gambling market in 2025, with a projected total gross gaming revenue of EUR127.7 billion, representing a 3.5% increase. The online gambling market is expected to reach EUR51.1 billion and surpass the 40% market share threshold.

Meanwhile, the report predicts that land-based gross gaming revenue will reach EUR76.6 billion during the year. Looking further ahead, by 2029, the European gambling market is anticipated to be valued at EUR149.2 billion, with online gambling projected to contribute EUR66.8 billion to this total.