ICE 2025: A Landmark Event in Gaming History

Record-Breaking Attendance and Engagement

• ICE attracted over 50,019 distinct visitors and amassed a total of 92,842 visits.
• The event saw 9,082 individuals attending iGB Affiliate, culminating in a combined total of 59,101 attendees across both events.
• ICE 2025 explored themes such as sports, casino, esports, responsible gambling, and start-up incubation.

Unprecedented Global Participation

The recently concluded ICE 2025 has finalized its proceedings, marking not only the most triumphant assembly in the history of Clarion Gaming’s gatherings but potentially within the entire industry. This spectacular event, held earlier this year, drew participants from 186 different nations, culminating in 50,019 confirmed distinct attendees. This made it the largest ICE event to date and its inaugural showcase in Barcelona, Spain.

Unique participants numbered 59,101, who gathered at the Fira Gran Via Barcelona to partake in both ICE and iGB Affiliate, contributing to this momentous occasion. iGB Affiliate experienced a notable 24% increase in visitors this year, welcoming a total of 9,082 individuals.

Top Contributing Countries

Spain emerged as the leading contributor to the visitor count at ICE overall, with 8,954 attendees hailing from the country. The United Kingdom followed with 6,518 attendees, Malta with 3,074, Cyprus with 2,328, Ukraine with 1,938, and the United States each bringing in 1,730 visitors.

Italy, Bulgaria, and Germany also showcased strong local attendance with 1,496, 1,252, and 1,157 individuals respectively. Notably, 42% of the 50,019 total attendees were first-time participants at ICE. A total of 305 approved regulators were present at ICE 2025, reflecting a 45% increase from the previous year.

Significant Accomplishments and Innovations

Among the significant accomplishments achieved by Clarion Gaming was the expansion of its Sustainable Gambling Zone, which doubled in size during the event and emphasized player protection and safety.

The event’s innovation incubator, Pitch ICE, also experienced a record-breaking year, with 72 applicants participating. Furthermore, the Esports Arena captivated audiences and heightened awareness for the segment, showcasing its potential. The Oddin.gg-hosted ICE Invitational CS2 tournament achieved over 600,000 unique views.

Focus on Casino and Gaming

Casino and gaming remained the central focus for most companies attending ICE 2025, with 35% of all participants concentrating on these specific verticals, followed by sports betting, which accounted for 17% of the attendees in the 2025 edition.

Conclusion

Overall, ICE 2025 proved to be an extraordinary event, with the latest figures suggesting that there remains substantial opportunity for growth and unexplored potential.