iGB L!VE London: A New Era for iGaming Events


  • iGB L!VE’s inaugural event in London is poised to be the most significant in the history of this format.
  • Clarion Gaming steps up to provide a valuable platform for professionals in the iGaming sector.
  • Details regarding attendance for the event on July 2-3, 2025 can be found on the official website.

Registrations are now open for the upcoming iGB L!VE, which will host its first edition in London. This event marks a shift from RAI Amsterdam to ExCeL London, as the format continues to grow, extending its influence and prominence within the industry.

iGB L!VE Poised to Achieve New Industry Milestones

Reflecting on this new chapter and the anticipation surrounding the forthcoming event, Naomi Barton, the Global Portfolio Director, noted that the industry is experiencing rapid growth, prompting the event to adapt and align with the evolving needs of the sector. In a statement, Barton explained:

“Through our discussions with clients, we’ve noticed that purchasing cycles are becoming swifter and more intricate. Our insights indicate that it’s not only the decision-makers who are vital, but also those responsible for implementing changes. Their early involvement in discussions is crucial for bringing products to market swiftly and efficiently, allowing organizations to better meet customer and player demands. This move to London represents a pivotal moment for the event.”

This momentous occasion marks a new chapter in the industry event calendar, following the overwhelmingly successful ICE Barcelona 2025, hosted by Clarion Gaming, which set new records. London, often regarded as the birthplace of iGaming, is home to some of the top 50 most influential companies in the industry, with over 37,000 iGaming professionals residing in the city.

“Positioning the event in London will draw more visitors from the UK and significantly boost attendance from mainland Europe, granting us increased access to critical core markets and emerging markets, such as Latin America and Central and Eastern Europe. With a substantial number of investors and iGaming decision-makers based in London, we anticipate attracting key individuals who will shape the future of the iGaming industry,” Barton elaborated.

The Industry is in a Phase of Rapid Expansion

The iGB L!VE event in London will set a record as the largest of its kind, spanning 22,000 square meters of product innovation and inspiration. The event will bring together an estimated 15,000 representatives from the iGaming and affiliate sectors at ExCeL London on July 2-3, 2025.

Additional information about the event, including details on participation and attendance, can be found on the official website.


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