Playson’s Strategic Expansion in Europe with Fenikss Partnership

• Playson is making significant strides in broadening its presence across Europe.
• The company is focusing on expanding its growth in Latvia through a partnership with Fenikss.
• Relax Gaming has played a key role in facilitating the integration for the supplier.

Playson, known for its innovative and cutting-edge contributions to the iGaming industry, and creator of popular games like Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, has established a new partnership with a major operator in the Latvian market.

Fenikss Strengthens Its Latvian Online Casino Presence with Playson’s Top Slots

Looking ahead, Playson will be supplying its exceptional content to Fenikss and its players in the local iGaming sector. This collaboration will enhance the operator’s game portfolio and open up further opportunities in the region.

To ensure a smooth and efficient process, Playson collaborated with Relax Gaming, utilizing its aggregation platform to seamlessly introduce the content to the local market, thereby delivering the sought-after titles to players swiftly and reliably.

Regarding the supplier’s response to the partnership, Sales Director at Playson, Blanka Homor, expressed:

‘We are delighted to experience further growth in Europe through this exciting partnership with Fenikss, who will benefit from an array of our top-performing titles.’

Homor praised Fenikss’s influence in the Latvian market and emphasized that Playson’s engaging and visually captivating slots would mutually enhance the offerings of both companies.

The announcement was equally well-received by Fenikss Head of iGaming Department, Martins Opmanis, who commended Playson’s slots as some of the most popular and desired titles in the European market. The integration aligns with a clear and strategic business objective for the operator.

Playson’s Slots Are Among Europe’s Most Sought-After

‘We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish,’ Opmanis noted. Playson has been rapidly expanding its reach in other markets as well, seeking aggregation partnerships and direct deals with operators.

Previously, the supplier partnered with KTO in Brazil and broadened its reach through a distribution deal with Light & Wonder to access even larger audiences. Playson also secured agreements with OlyBet in Spain and Lottoland, further strengthening its European presence.