Playson’s Strategic Expansion into the Brazilian iGaming Market

Playson has taken a significant step forward in an important jurisdiction by extending its influence and presence in yet another promising market.

On this occasion, the company is making further inroads into Brazil, a nation that has recently regulated its iGaming sector at the beginning of the year. Brazil is currently recognized as one of the most promising markets for expansion.

Playson Advances Further in Brazil

Recognizing this opportunity, Playson has established a new content partnership with KTO, a local operator. This collaboration is supported by the Bragg HUB delivery solution, enabling the Brazilian iGaming operator to offer a variety of engaging and player-focused titles immediately.

Playson is achieving a significant milestone by broadening its footprint in the Brazilian iGaming market. This move aims to solidify its local presence and offer players top-notch games and comprehensive solutions.

The company’s Sales Manager, Cristhian Zito, embraced the development, stating:

‘We are excited to introduce our industry-leading games to Brazilian players through KTO, expanding our presence in this vibrant market. We believe our content will resonate strongly with KTO’s audience, further enhancing our standing in the region.’

KTO has also expressed enthusiasm about the partnership. Bart Lodder, a consultant for the company, noted that Playson is an outstanding addition to the operator’s rapidly expanding portfolio of titles and options.

Lodder praised Playson’s games for their exceptional visual quality and high level of player engagement. He expressed confidence that this collaboration is the perfect match for KTO.

‘Through this integration, we are continuously elevating the gaming experience for players in a highly competitive market,’ he concluded.

Meanwhile, Playson continues to maintain its momentum. The company has embraced a multi-jurisdictional and global strategy, which has allowed it to strengthen its position in various markets worldwide.

Playson’s Commitment to Global Expansion

For instance, Playson has partnered with Light & Wonder to enhance its global reach, and it has also fortified its presence in the United Kingdom through collaborations with Betfair and Paddy Power.

Additionally, Playson has expanded its influence in Europe by joining forces with Lottoland, providing the esteemed operator with a suite of exceptional games, including:

• Legend of Cleopatra Megaways
• Sunny Fruits 2: Hold and Win
• Fire Coins: Hold and Win