Playtech and Greentube Forge New Partnership for Bingo Expansion in the UK

An innovative provider specializing in gambling software and solutions, Playtech, has announced a significant new agreement that bolsters its presence in the United Kingdom.

Earlier this week, the company confirmed a collaboration with the NOVOMATIC Digital Gaming and Entertainment division, Greentube.

Greentube Appoints Playtech as Exclusive Bingo Provider for Admiral Casino

In a recent press release, Playtech disclosed details about a new long-term partnership that will enable Greentube to access the company’s comprehensive bingo content.

According to this latest agreement, Playtech has been chosen as the exclusive bingo provider for Greentube’s Admiral Casino brand in the UK.

Consequently, Greentube will utilize Playtech’s high-performing bingo games, which have already become favorites among players across various markets.

• In addition to bingo products, the Admiral Casino brand will gain access to side games content from Playtech.
• This offering will include popular bingo slots from Eyecon, among other high-quality games.

Undoubtedly, this recent initiative will be pivotal in driving the expansion of Greentube’s brand within the UK.

This is because Admiral Casino will access customized products and content, designed to enhance player engagement and onboarding.

Moreover, this new agreement marks the entry of Admiral Casino into the bingo sector.

Richard Poole, Greentube’s Director of UK B2C Operations, expressed that the company is thrilled to collaborate with Playtech, enhancing Admiral Casino’s offerings with bingo products.

He added, ‘Playtech’s innovative Next Generation Bingo platform, extensive network, and creative games will provide our players with an unparalleled Bingo experience.’

Lastly, Poole mentioned, ‘We are eager to explore upcoming campaigns with Playtech and expand our collaboration.’

Near the end of the previous month, Greentube reaffirmed its focus on Brazil by announcing a partnership with SkillOnNet.

This collaboration saw SkillOnNet tapping into Greentube’s quality games, delivering exciting and top-performing titles to new audiences.

The Collaboration Strengthens a Successful Partnership Between the Two Companies

Marat Koss, Playtech’s VP of Interactive Gaming, expressed the company’s excitement to partner with Greentube and enhance its Admiral Casino brand by integrating it into the Playtech Bingo network.

He stated, ‘Playtech and Greentube have enjoyed a long-standing partnership, and we are excited to extend this collaboration to Bingo, where Admiral can both leverage and strengthen our extensive liquidity on our Next Gen Bingo platform.’

Ultimately, Koss noted that Playtech and Greentube share a unified vision, predicting that this agreement will lead to mutual success for both companies.

Earlier in January, Playtech and Norsk Tipping expanded their gaming partnership.

At that time, the partnership was enhanced with the inclusion of hit games from Playtech.