Push Gaming Expands in Bulgaria


Push Gaming has broadened its reach in the Bulgarian market by securing a content agreement with the Kaizen Gaming brand, Betano, thereby enhancing its influence throughout Europe.

Bulgaria, recognized as one of Europe’s rapidly expanding markets, presents a wealth of opportunities for both iGaming enthusiasts and operators, allowing them to engage with a diverse array of games and services.

Push Gaming Extends Its iGaming Presence in Bulgaria with Betano

This new content collaboration allows Push Gaming to solidify its standing in a significant Eastern European region while fostering a deeper connection with the esteemed brand, Betano.

As part of this partnership, the company will be delivering an array of its highly regarded games, including:

  • Big Bamboo
  • Wild Swarm
  • Razor Returns
  • Razor Shark
  • Jammin’ Jars

These titles have been celebrated globally, receiving enthusiastic acclaim from players around the world.

Fiona Hickey, Chief Business Development Officer at Push Gaming, has expressed enthusiasm about these developments. She emphasized Bulgaria’s importance as a market where the company is eager to expand and achieve notable results, working alongside established operators like Betano. Hickey commented:

We are confident in the strength of our products, and with Kaizen Gaming’s prominent presence across regulated markets, we can maximize our regional entries. They are a remarkable strategic partner, fostering confidence that every launch will perform exceptionally well.

Evangelos Dedoulis, Director of Product Gaming and Rewards at Kaizen Gaming, also shared his excitement about the partnership. He noted that Push Gaming is a respected partner, renowned for producing some of the finest games in the industry. Betano is eager to collaborate with the supplier in the Bulgarian iGaming sector.

Push Gaming Offers Distinct Products to Enhance Betano’s Market Position

Dedoulis emphasized that Push Gaming consistently delivers content that enables brands to distinguish themselves, providing significant benefits to their players. In other markets where we have integrated Push Gaming’s titles, the audience’s response has been outstanding, and we anticipate the same success in this instance as well, Dedoulis stated.

This partnership is part of a broader, dynamic period for Push Gaming, as the company continues to forge numerous collaborations. Recently, Push Gaming has also expanded into other markets, including Brazil and Ontario.


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