Relax Gaming’s Strategic Growth in the Latin American iGaming Market

Relax Gaming is actively working to strengthen its presence in the Latin American iGaming market. The company has been progressively expanding its reach in the region, having entered the Mexican market in 2021 and the Colombian market in 2022.

Relax Gaming’s Expansion Plans in Brazil and Peru

In a recent development, Relax Gaming has confirmed its entry into the online casino markets of both Brazil and Peru, making its original games available to local audiences.

Rather than unveiling new initiatives, the company emphasized the milestones it has already achieved in these two nations:

• A collection of 40 of the company’s top-performing game titles has been successfully launched with several well-established operators in Brazil, including Kaizen, Bet365, and Paddy Power Betfair.
• In Peru, Relax Gaming has formed partnerships with SkillOnNet and Betsson, further extending the reach of its gaming portfolio.

The company is also eager to enhance its market presence by introducing games from its Silver Bullet aggregation program. This initiative will provide local players with a broader range of gaming options over time.

Alexia Smilovic Ronde, Chief Regulatory Officer of Relax Gaming, expressed enthusiasm about the opportunity to establish a strong foothold in the region, particularly in Peru and Brazil. She acknowledged the significant potential and importance of these markets.

‘With the licensing and responsible gambling framework in place, Relax Gaming is well-positioned to capitalize on these growing markets.’

The Strategic Importance of Latin America for Relax Gaming

The Chief Regulatory Officer further mentioned that the company intends to continue expanding in the region, solidifying its presence, and offering more games tailored to the preferences of local players and the expectations of partner operators.

Relax Gaming has been proactive in expanding its network of partners through the Silver Bullet program, with Slammer Studios joining just two months ago.

In addition to these efforts, the studio has recruited new talent to support the expansion of the company’s commercial presence.