RubyPlay’s Strategic Partnership with Betsson Group: Expanding Horizons in Italy’s iGaming Market

RubyPlay Unveils Complete Slot Collection with Betsson Group’s Brand

• RubyPlay has unveiled its entire collection of slot games with the renowned brand of Betsson Group.
• StarCasino is set to gain from a captivating assortment of games, which includes popular titles like Immortal Ways, Go High Gallina, and many others.
• This collaboration enables both companies to strengthen their presence in the market.

RubyPlay is actively pushing to broaden its reach within the European market, particularly targeting StarCasino in Italy. This strategic content partnership is the latest in a series of similar collaborations between RubyPlay and other major players in the Italian iGaming industry, such as AdmiralBet and Sisal, established earlier in March.

RubyPlay has taken a significant step to further penetrate the Italian online casino market by partnering with Betsson Group’s leading brand. The agreement encompasses a comprehensive launch of RubyPlay’s portfolio in the region, which the supplier has celebrated as a milestone achievement.

This launch introduces a variety of popular online slots by RubyPlay to the local market, including fan favorites like Go High Gallina, Immortal Ways, Diamonds SE, and others. These exciting games are now accessible to StarCasino players eager to explore them.

Betsson Group’s choice to implement a full content launch in the local market has elevated RubyPlay’s status as a premier provider in the Italian iGaming scene, inviting local operators and their players to experience revolutionary titles with player-focused features and engaging options.

RubyPlay has consistently aimed to enhance its presence in Italy and has strategically partnered with one of the most esteemed operators to achieve this objective.

Anticipation Grows for Player Engagement with RubyPlay’s Slot Games

‘With a robust rollout strategy and daily new game launches, we are confident that Italian players will relish the rich variety and immersive experiences our games offer,’ stated RubyPlay Chief Product Officer Dr. Eyal Loz in an official statement.

Regarding StarCasino, Betsson Group’s Head of Gaming and Sports Italy, Fabio Denegri, has expressed enthusiasm about the collaboration with a distinguished provider of exceptional and proven games.

‘We are proud to be the first in Italy to showcase RubyPlay’s complete suite of games, and we’re eager to see how our players respond to these thrilling new titles,’ Denegri concluded.

StarCasino has similarly sought to expand its game library, offering players a diverse range of opportunities. Last year, the company partnered with 3 Oaks Gaming to feature the innovative developer’s online slots in Italy.

In Belgium, the StarCasino brand has pursued comparable growth strategies, adding suppliers such as BGaming, Cherry Play, and Push Gaming in recent months. StarCasino was officially launched in Italy in March 2024 as part of Betsson Group’s endeavor to extend its geographic reach and solidify its market leadership.