SBC Summit 2025: A Grand Gathering of Industry Professionals

SBC Summit 2025: Anticipating the Largest Gathering Yet

The SBC Summit 2025 is preparing to be one of the most impressive editions yet. Organizers from SBC Events are expecting around 30,000 industry professionals, marking it as the largest gathering of its kind so far.

Event Agenda and Location

SBC Events has unveiled the agenda for this highly anticipated edition, scheduled for September. The company aims to create a balanced environment for buyers and sellers, ensuring an event that is both effective and results-oriented.

The event will take place from September 16-18 at the Feira Internacional de Lisboa and MEO Arena, covering an expansive area of more than 135,000 square meters. It is expected to attract visitors from 134 countries and possibly more.

Insights and Improvements

Last year marked our inaugural experience at FIL, providing us with valuable insights. We diligently gathered feedback from attendees and made improvements on various fronts, from venue conditions to transportation logistics, collaborating closely with Lisbon officials to enhance the overall experience. As we expand, paying attention to every operational detail becomes increasingly critical.

Rasmus Sojmark, SBC CEO & Founder

Key Features of the Event

• At least 8,000 operator representatives.
• Introduction of the Operator Academy offering exclusive training sessions by top industry experts.
• Strongest speaker line-up in history, featuring keynote speaker Gary Vaynerchuk, CEO of VaynerMedia.

‘We had initially planned for SBC Summit Rio in Brazil, but due to scheduling conflicts, we had to relocate to Lisbon. We’re thrilled that our audience will still have the opportunity to engage with the SBC community, which was eagerly anticipating his presence. Additionally, one of the world’s top 10 DJs will be part of this event, and we’ll be revealing his name soon,’

Paul Mills, SBC Event Director

‘Highlighting everything that contributes to this event is impossible, so I’ll just mention this: this year, we’re crafting an event that’s not just larger, but also smarter. Once again, we’re expanding the event, and that growth is a testament to the success it achieved last year,’

– Rasmus Sojmark