SBEA+ Summit 2025: The Premier Gaming Industry Gathering in East Africa

Countdown to the SBEA+ Summit 2025

• The SBEA+ Summit 2025 is approaching quickly, with only two months remaining until the event.
• The summit will comprehensively address various facets of the gaming industry in East Africa.
• Those interested still have the opportunity to secure their place at one of the region’s most significant events.

The gaming industry across East Africa is gearing up for a significant gathering at the upcoming 10th Annual Sports Betting East Africa+ (SBEA+) Summit. This event stands as one of the region’s most powerful platforms, aiming to empower local leaders and foster business connections between domestic and international companies and stakeholders.

Scheduled for May 20-21, 2025, the event will take place at the esteemed Dar es Salaam Serena Hotel in Dar es Salaam, Tanzania. The summit will delve into major innovations within the sector and explore new business opportunities amidst the region’s dynamic and rapidly changing landscape, where technology plays a pivotal role in shaping the future of the gaming industry.

Key Topics and Speakers

Both land-based and online betting and gaming will be key topics at this gathering. The focus will be on strategic dialogues, innovative solutions, and insightful analysis of the industry’s fast-evolving landscape. The 10th Annual SBEA+ Summit is pleased to announce an impressive lineup of speakers for the event:

• Arnold Karanja, Managing Partner, Mwenje & Karanja Co. Advocates
• Clive Muchoki, CEO, ProSport Africa
• Daniel Grabher, Founder & CEO, ComplyGuard
• Geoffrey Muindi, Director and Lead Consultant, Betworks Consulting Africa
• George Ategeka, Co-Founder and CEO, Livesport LTD
• Harrison Ehiaguina, CEO, Easy Technology Nigeria Limited
• John Kamau Kungu, Founder, Betconsult.africa
• Joshua Araali Nyakairu, Team Lead, Gamcare Initiative Uganda
• Julius Fadipe, Business Development Manager, Siru Mobile Nigeria
• Lorien Gamaroff, CEO, Centbee
• Lucy Vivi, Head of Legal & Compliance, Velex Group
• Nandi Mwiyombella, Head of Marketing and Communication, Bank of Africa Tanzania
• Peter Mshikilwa Mukandi, President, Esports Federation of Tanzania
• Simon Pepper, Chief Product Officer, Tola Mobile Ltd.
• Thomas Buckley Opar Owuor, Lawyer/Sports Betting Business Development Expert
• Timothy Kajja, Managing Partner, Fitim Advocates
• Tracy Joy Humplick, Head of Marketing and Communications, Sportpesa Tanzania

Event Schedule

The event will span two days, each dedicated to exploring different aspects of the gaming experience. On Day One, Tuesday, May 20, 2025, a series of high-profile discussions will be held, as outlined by SBEA+ and Eventus International:

• Aligning Industry Goals with East Africa’s Regulatory Evolution: Harmonizing Industry Strategies with Regulatory Developments to Unlock Growth Potential while Ensuring Compliance and Integrity
• Collaboration for Player Protection: How Governments, Operators, and Communities Can Work Together to Create an Ethical and Prosperous Betting Ecosystem
• What’s Next for Women in Gaming: A Closer Look at the Strides Made in Prioritizing Women in Gaming and What’s Needed to Keep the Momentum Going

Day Two, taking place on Wednesday, May 21, 2025, will feature the following key panels and discussions:

• Beyond Speculation: Blockchain’s Overdue Role in iGaming
• Payment Solutions That Work: Addressing Payment Challenges and Opportunities in East Africa, Including Mobile Money and Alternative Payment Systems
• Innovations in Player Engagement: Exploring the Latest and Most Effective Tools and Strategies to Enhance Customer Loyalty

Eventus International urges those interested in attending the SBEA+ Summit 2025 to secure their attendance while time permits. More information about the event can be found at the official website.