Strategies for Securing Investment in the iGaming Sector

Having been deeply involved in the iGaming investment landscape for many years, I can confidently say that the environment has undergone significant transformations and continues to evolve at a rapid pace. For startups in search of funding, the current climate is particularly favorable, with a plethora of opportunities available. However, this abundance also brings its own set of challenges: how can a startup effectively navigate this bustling, competitive market to find the right investors?

Fast forward to 2025, and the iGaming sector is markedly different from what it was just five years ago. Previously, it felt as though only a select few investors truly understood the nuances of the industry and were willing to take a risk on promising new companies. Today, interest has surged, and the avenues for securing investment are expanding at an unprecedented rate.

Allow me to outline the most effective strategies for connecting with investors for your iGaming venture in the present day.

1. iGaming Investment Funds

One of the most dependable and straightforward avenues for securing funding remains iGaming investment funds. These funds consist of experienced professionals who are on the lookout for high-potential projects within the gaming sector.

• A simple online search for ‘iGaming investment funds’ will present options like Ikigai Ventures, Yolo Investments, Burner, and Xanada Investments (which happens to be my affiliation).
• Each fund has its unique focus and criteria. It’s essential to explore their websites to understand the types of projects they support, their selection process, and their track record of success stories.
• Choose a fund that aligns with your aspirations and values, and don’t hesitate to reach out for more details.

2. Startup Platforms: Your Gateway to Investors

The power of digital platforms should not be underestimated. There are several specialized online platforms where startups can pitch their ideas directly to investors. One notable example is FS16, a platform where iGaming entrepreneurs can showcase their projects and connect with investors actively seeking opportunities in the industry.

• These platforms can serve as a launchpad for your venture.
• Not only can you display your concept, but you can also network with like-minded professionals and investors.
• Some platforms even offer additional tools to help you refine your pitch or develop your business model, which is a crucial step in securing investment.

3. Conferences and Industry Events

The iGaming community is rich with conferences and events where the world’s top investors congregate.

• The reason conferences remain effective is simple: they provide direct access to investors already interested in investing in iGaming.
• Whether you’re participating in a panel, attending a networking session, or engaging in casual conversations at the after-party, it’s all about forming the right connections.
• However, be sure not to blend into the crowd. Have your elevator pitch ready, and don’t hesitate to introduce yourself and your business.

4. Startup Competitions in iGaming

Startup competitions are often overlooked, yet they are an incredibly effective means of gaining a foothold with investors. They not only provide you with an audience of potential backers but also offer an opportunity to refine your pitch and receive feedback from industry veterans.

• Competitions like SiGMA’s Startup Village, SBC’s First Pitch, and ICE’s LaunchPad are all major opportunities to showcase your business to a curated group of investors.
• And the best part? The exposure doesn’t end if you don’t win. Competitions allow you to refine your pitch, gain valuable feedback, and expand your network, all of which are beneficial when seeking future funding.
• Moreover, online startup contests are gaining popularity. At Xanada Investments, we’ve launched the Xanada Pitch Contest, where you can apply online, make it to the top 5, present your business on stage, and potentially win a $50,000 investment along with a range of other benefits.

5. Networking: Relationships Are Key

While cold emailing investors is an option, building relationships is often the more effective route. Invest time in networking within the iGaming community. Engage with industry partners, fellow entrepreneurs, and anyone you’ve collaborated with in the past. Inquire about their experiences, who they’re working with, and how they began their journey – sometimes, the best investment opportunities come from warm introductions.

• Investors often rely on recommendations from trusted contacts, so establishing a network within the iGaming space can be one of the most powerful tools in your arsenal.
• Attend social events, participate in online forums, and join industry webinars. The more you connect, the more likely you are to find someone who can help you make inroads with potential investors.

6. Advisors and Agents: Your Secret Weapon

Here’s a lesser-known secret: advisors and agents can open doors you might not even realize exist. These professionals have established connections with investors and know how to present your project to the right people.

• For instance, one of our startup competition winners, FTDx, employed an advisor to prepare for investor meetings and make valuable connections. This support helped them secure top-tier backing and ultimately land their funding.
• Advisors can also provide guidance on structuring your pitch, fine-tuning your business plan, and preparing for tough questions from investors.

7. LinkedIn

Let’s not overlook the power of LinkedIn. It remains one of the most effective ways to locate investors and connect with key players in the iGaming industry. I’ve encountered numerous startups that have successfully reached out to me through LinkedIn, and it genuinely works.

• The key is to be proactive without resorting to spam. Send thoughtful messages, build relationships, and share updates.
• Investors are more likely to respond if you demonstrate genuine interest in their work and illustrate how your project aligns with their investment thesis. The personal touch matters, and LinkedIn is an excellent platform to showcase that.

8. Telegram and WhatsApp Groups: Real-Time Networking

Beyond LinkedIn, iGaming industry professionals often communicate through Telegram and WhatsApp groups. These channels can provide immediate access to insider information, updates on investment opportunities, and even direct introductions to investors. Just ensure that you’re active, engaged, and contributing value to these communities.

Final Thoughts

The path to securing investment in iGaming may seem daunting, but with the right strategy and preparation, it’s more than achievable.

Remember, while finding investors is one challenge, maintaining their interest is an entirely different story. Your pitch, preparation, and ability to navigate the due diligence process will make all the difference.

Stay persistent, stay creative, and most importantly, remain connected.