UFC Partners with NetBet to Expand European Reach

• UFC and NetBet have announced a new partnership agreement.
• This collaboration designates NetBet as UFC’s Official Sportsbook and Betting Partner in Europe.
• Both NetBet and UFC management have expressed their enthusiasm for this new alliance.

The premier mixed martial arts organization, UFC, which boasts a fan base of over 700 million, has unveiled a new partnership aimed at expanding its reach across Europe.

Recognizing its rising popularity, UFC has confirmed a collaboration with the renowned online gambling platform, NetBet.

UFC Expands Its Reach in Europe

This week, UFC revealed details of a partnership that positions NetBet as its Official Sportsbook and Betting Partner across several key European markets.

This strategic agreement covers major markets such as the UK and Italy, alongside Ireland, Greece, and Romania, thereby strengthening UFC’s presence on the continent.

NetBet stands to gain significant marketing exposure through UFC’s iconic Octagon, as well as through the organization’s broadcast feeds.

Moreover, this partnership will enable NetBet to tap into new audiences and enhance brand recognition through UFC’s social media platforms and digital channels.

Earlier in the month, UFC star Tom Aspinall was named the brand ambassador for SPRIBE’s flagship title, Aviator.

This move adds to an impressive roster of UFC athletes associated with the company, including Merab Dvalishvili and Alex Pereira.

Senior Executives from NetBet and UFC Discuss Their Excitement

Marcel Prioteasa, CEO of NetBet, expressed his enthusiasm about the collaboration, saying, ‘We are thrilled to become UFC’s European betting partner, merging the thrill of the world’s top mixed martial arts organization with the premium betting experience our customers anticipate.’

He further noted, ‘As we prepare for an unprecedented year in 2025, our growing MMA community will benefit from this partnership, bringing them closer to the Octagon with innovative ways to engage with the sport.’

Nicholas Smith, TKO Senior Vice President and Head of International Business, commented on UFC’s continued expansion in Europe. He emphasized the organization’s delight in connecting with its fan base through a reputable partner like NetBet.

‘We couldn’t ask for a better moment to commence this partnership than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our standout event in London this year,’ Smith concluded.

This event, as highlighted by Smith, marks the official start of the collaboration.

UFC FIGHT NIGHT: EDWARDS vs. BRADY is set to occur on Saturday, March 22, at the O2 Arena in London.

Earlier this year, NetBet confirmed that Ray Parlour would continue his role as the UK brand ambassador.