Yggdrasil Expands Through Strategic Partnership with Bally’s UK

• Yggdrasil strengthens its commercial momentum through a strategic alliance with Bally’s UK.
• Three prominent iGaming brands stand to gain from Yggdrasil’s extensive portfolio.
• Yggdrasil continues its growth trajectory in the UK while expanding its presence in North America.

Bally’s UK has entered into a new content partnership with Yggdrasil, encompassing the operator’s trio of brands, including Bally Casino, Jackpotjoy, and Virgin Games.

This collaboration enables Yggdrasil to introduce its complete suite of award-winning and player-favorite games to the brands, providing their players with access to exceptional titles and innovative mechanics such as DoubleMax, Game Engagement Mechanics, and the Vikings series, all meticulously crafted by the skilled team at Yggdrasil.

Yggdrasil Introduces Popular Slots and Mechanics to Bally’s UK Collection

Some of the standout slots and games to explore include 7×7 Zeus and Big Bucks Bison 10K Ways, both part of the YGG Masters studio partner program, with a continuous stream of exciting titles and opportunities available around the clock.

Both Bally’s UK and Yggdrasil have expressed enthusiasm about the opportunity to expand their offerings in the highly competitive iGaming market within the country. Bally’s Head of Product Operations, Dezso Pazmany, remarked that Yggdrasil is a widely recognized and leading creator and distributor of exceptional content.

‘Yggdrasil perfectly aligns with our vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos,’ Pazmany stated. He welcomed the chance to offer Bally’s players a premium range of games from one of the industry’s most renowned names.

Yggdrasil’s Chief Commercial Officer, Jose Simon, also expressed satisfaction with the opportunity to expand the company’s presence in the United Kingdom. Simon noted that Yggdrasil already had a strong foothold in the country and enjoyed a promising start to the year commercially.

The UK as a Component of Yggdrasil’s Broader Ambitions

Ultimately, the supplier aims to further elevate the Yggdrasil brand, and its collaboration with Bally’s UK is a step in that direction. Previously, Yggdrasil established successful content partnerships with Lottomart and Rank Group, both targeting the UK market.

Yggdrasil has been diligently working to expand its influence in various markets, not only within the United Kingdom but also across Europe and beyond.

In January, Yggdrasil secured a partnership with Aristocrat Interactive, facilitating immediate entry into key iGaming markets such as Ontario, Canada, and the United States. Additionally, Yggdrasil expanded its reach in other promising markets, such as Denmark, in January.