Yggdrasil Expands UK Presence Through Partnership with Rank Group

Yggdrasil has further extended its presence in the United Kingdom by partnering with Rank Group, a prominent provider of online casino games. This collaboration will enable Yggdrasil to supply its newest partner in the UK market with some of its most popular slot titles.

Strengthening Presence in the UK and Extending Content Reach

Rank Group stands to gain from a refreshed array of content for its Mecca Bingo and Grosvenor Casinos. UK players will be treated to an enhanced experience as they enjoy some of the most renowned titles from the studio, including:

• Max Elements GigaBlox
• Trickstar Spins
• Valley of the Dead
• Golden Fish Tank
• Vikings series

Rank Casino Games Manager, Nolan Frendo, shared his thoughts on this opportunity:

‘Yggdrasil is well-known as a creator and distributor of exceptional content. We take pride in attracting top-tier games from leading industry names for our players.’

Yggdrasil is a supplier that aligns seamlessly with the long-term objectives of the operator brand, as Frendo elaborated. He is not alone in his enthusiasm; Yggdrasil’s Chief Commercial Officer, Jose Simon, expressed similar satisfaction with the chance to further cement the company’s presence in the thriving UK iGaming market.

Simon praised the Rank Group as an incredible opportunity for the studio to expand its local influence and strengthen its standing in an important jurisdiction alongside a competitive operator. The Rank Group’s brands will also gain from additional solutions provided by Yggdrasil.

This includes content from YGG Masters studio partners, who have been crafting their unique games. The studio is also introducing Game Engagement Mechanics features, such as DoubleMax and MultiMax, to inject even more excitement into the existing online casino gameplay.

The UK as a Component of the Company’s Broader Global Strategy

Yggdrasil has been advancing on multiple fronts. In addition to accelerating the development of new and captivating games, the company has been forming partnerships with various global collaborators.

In January, the company established a content agreement with Aristocrat Interactive to expand its footprint in North America.

Yggdrasil has also made inroads into Denmark with a business-to-business license, allowing it to deliver its content portfolio to locally licensed operators and casinos.